Jiali Li is a New Zealand-based brand strategist, digital growth consultant, and business advisor who supports SMEs with marketing strategy, brand positioning, communication clarity, digital capability, and business growth direction.
About the Trainer
Jiali Li is a New Zealand-based brand strategist, digital growth consultant, and business advisor who supports SMEs with marketing strategy, brand positioning, communication clarity, digital capability, and business growth direction.
With a multidisciplinary background spanning design, applied management, project coordination, business development, and digital consulting, Jiali brings both creative and commercial thinking into her work with business owners and teams.
She has worked with businesses across sectors including education, hospitality, service-based business, culture, and emerging ventures. Her work focuses on helping businesses improve positioning, strengthen communication, and make more confident growth decisions.
Helping businesses define their market position and strengthen brand clarity.
Supporting SMEs with digital strategy, marketing direction, and business growth planning.
Planning digital presence and customer experience that supports business goals.
Developing content strategy and communication frameworks for consistent messaging.
Managing creative and commercial projects from strategy through to delivery.
Workshop facilitation, coaching, and strategic support for business owners.
Many business owners do not lack effort — they lack clarity, structure, and the right strategic support. Good training should help people think better, decide better, and build a business that can grow with more confidence.
JL Digital Consulting is a New Zealand-based consultancy that supports SMEs through training, advisory, and selected implementation services.